SBWC grants ‘Joyoon’ membership to 14 Egyptian female entrepreneurs

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Sharjah / WAM

In a move aimed at enhancing cooperation and sharing expertise with the businesswomen’s community in the UAE and beyond, Sharjah Business Women Council (SBWC), a subsidiary of NAMA Women Advancement Establishment, has granted ‘Joyoon’ membership to 14 Egyptian female entrepreneurs.
The invitation to become members of the scheme was sent to recent graduates of the ‘Ana Raeda’ programme, an initiative from Egypt’s Ministry of Trade and Industry.
As Joyoon members, the entrepreneurs from Egypt will have access to privileges and have responsibilities towards other members, as they will be mentors who can share their expertise in the field of entrepreneurship and who can utiltise their potential to enhance
economic development.
SBWC granted the graduates the membership following a meeting held earlier this month with Ana Raeda to strengthen joint efforts to empower women and highlight their vital role in business.
“Granting SBWC membership to an elite group of Egyptian women entrepreneurs falls under our commitment to sharing knowledge and to providing solutions that best support women in business. Having these ladies join our Joyoon scheme allows SBWC’s members to learn from their experiences and skills and helps them learn more about the Egyptian market should they wish to explore opportunities for expanding their businesses there,” said Sheikha Hind bint Majid Al Qassimi, Acting Chairperson of SBWC.
SBWC offers three types of membership: Yakah, Shireena and Joyoon. All SBWC members are eligible to apply for Yakah membership, which is free-of-charge and which provides members with an exclusive package of benefits and privileges to suit their individual businesses and interests. The Shireena scheme is a paid membership programme designated exclusively for outstanding SBWC members, while the Joyoon scheme is an invitation-only membership given exclusively to the most outstanding female entrepreneurs and businesswomen who are selected by SBWC’s board members.

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