‘gocash’ gets co-branded with Sony Playstation

Dubai / Emirates Business

UAE Exchange, the leading global remittance, foreign exchange and payment solutions provider, partnered with Sony PlayStation for co-branding its popular multicurrency prepaid card, ‘gocash’.
Commenting on the tie-up, Rajesh G K, Chief Product Officer, UAE Exchange, said: “Sony PlayStation is a great brand to engage Millennials. Through this association, the Sony PlayStation customers will experience the security, convenience and flexibility that gocash multicurrency prepaid card has to offer. With gocash, we want to enhance their experience as they explore the world.”
On this partnership, Robert Fisser, Vice President and General Manager-Middle East, Africa, Turkey and India of Sony PlayStation said, “We are excited about our association with UAE Exchange. Our objective is to take Sony PlayStation experience to the broadest audience and this partnership is a clear step in this direction.”
gocash, a multicurrency prepaid card offered by UAE Exchange, presents its customers with a one-stop payment method and can carry six currencies (out of sixteen available options) at a time including US dollars (USD). Purchase, load or top up of the multicurrency prepaid card is also simple and convenient, with just a visit to any of the 150+ branches of UAE Exchange in the UAE.
This co-branded gocash multicurrency prepaid card allows customers to purchase Sony PlayStation products seamlessly, while also enjoying periodic offers from Sony PlayStation.