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Bloomberg
Wm Morrison Supermarkets Plc is cutting thousands of managerial roles from its grocery stores across the UK in favour of increased shop-floor staff.
The British grocer is changing the way stores are staffed in a bid to serve customers better as competition intensifies in the supermarket industry, Morrison said. The changes will result in the removal of about 3,000 managerial roles across Morrison stores, said Julian Bailey, a spokesman for the company.
More than 4,000 net new jobs will be added, many in Morrison’s “Market Street†counters, where butchers, bakers, fishmongers and other fresh food specialists serve customers.
Morrison follows other grocery chains in trimming managerial staff as they try to survive in a market beset by brutal price pressure and competition from the discounters Aldi and Lidl.
J Sainsbury Plc said earlier that it was axing hundreds of back-office jobs in the wake of a failed bid to buy grocer Asda.