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UAE’s new formula to enrich happiness concept

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Dubai / WAM

The UAE government launched the ‘Customer Happiness Formula’ as a new initiative to enrich the happiness and positivity concept by providing employees in customer happiness centers with a range of tools and values that will enable them to implement the government’s initiatives in achieving happiness and positivity.
The Formula, which is based on the Customer Service Charter, aims to highlight the commitment of government entities to provide services that will help achieve the happiness of customers. It includes three main elements: Employees who take pride in providing excellent government services; Government entities dedicated to make customers happy, Positive, and proactive customers.
‘Customer Happiness Formula’ would enable government entities to create happiness by building active and positive partnerships between the three parties: Employee, Entity and Customer. Each party in this Formula has a key role in the provision of services to make customers happy, and contribute to the government’s focus on happiness.
Ohood bint Khalfan Al Roumi, Minister of State for Happiness and Director General of the Prime Minister’s Office, stated that happiness is a journey focused on all segments of the UAE society, and the role of the government is to create an incubator environment to achieve this goal.
Al Roumi said that the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, confirms that happiness is a way of life for the UAE society and the ultimate goal of government function. She also emphasised the importance of providing positive and happy environments for all government employees to enable them to bring happiness to customers.

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