Sunaina Rana / Emirates Business
The UAE has been witnessing a growth in the sale of the solution-orientated products. Consumers have been focusing in on the style and personal well-being, leading to the premiumisation trend within the sector.
The cosmetic market in the region continues to be at a rapid growth in 2016, considering the inclination of the youngsters towards the industry. Euromonitor International released the figures revealing the retail value of the beauty and personal care market in the UAE is US$1.64 billion on beauty products whereas Saudi Arabia tops the chart with US$5.21 billion last year.
The retail sector of cosmetics and personal care tools will record an annual growth of 4.8 per cent for the period from 2014 to 2019. The study also suggested that the Emirates cosmetics markets could notice an exponential growth, which is expected to reach more than AED5.6 billion by 2018.
Exploring the developing market and having 35 years of experience in the cosmetic sector, Mohamed Al Sagheer, is one of the star hair and beauty stylists from Egypt. Al Sagheer group’s artistic legacy has made into the global market as one of the ‘Top 50’ hairstylists worldwide.
Mohamed Al Sagheer, the founder and CEO of Al Sagheer Group told Emirates Business, “With expansion plans in line, we started out as a small Heliopolis salon in 1980 has now become a flagship institute in the beauty sector. Mohamed Al Sagheer encompasses a chain of some 26 salons across Egypt with regional branches in Qatar and Dubai. And now we are all set to open four more salons in the region, with one salon in Abu Dhabi, one in Riyadh and two in Egypt.”
Al Sagheer, further commented, “From the beginning, it was Mohamed Al Sagheer’s objective to provide for the country’s upper echelon. Therefore, it was natural that the company expands to include spas, boutiques and nail lounges that offer the best services and latest beauty techniques.”
He added, “Our constant effort is to fulfill each customer’s needs followed by providing them better service and expert advice on the latest looks and trends best suited to each individual.”
Considering the needs of the people in the region, Al Sagheer spa and salon a variety of best rejuvenating packages fully bespoke for its customers.