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DUBAI/ GGULF TIME
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity, participated at GITEX GLOBAL 2023 at the Dubai World Trade Centre.|
In an era where digital threats have become increasingly sophisticated and prevalent, the Middle East and Africa (MEA) region faces unique cybersecurity challenges. As we navigate the digital age, bad actors are leveraging advanced technologies, rendering traditional security measures insufficient. The Trend Micro mid-year report, titled ‘Stepping Ahead Of Risk’, stated that just in the initial half of 2023, the company’s solutions identified and prevented more than 475 million threats across the MEA region, highlighting the growing intensity and intricacy of such attacks. Additionally, in the UAE alone, over 39 million threats were detected and blocked.
This year at the event, the company showcased its latest innovation, Trend Vision One. This cutting-edge solution, powered by artificial intelligence (AI), is engineered to provide unparalleled cybersecurity defenses, meeting the demands of a swiftly evolving digital world.
“Trend Micro is known for its exceptional intelligence and specialized technological expertise in cybersecurity, at GITEX we are dedicated to heightening awareness among visiting organizations about the crucial significance of multilateral service commission. Our primary focus is on advocating for effective communication among all stakeholders involved in cybersecurity and promoting the consolidation of cybersecurity vendors,” said Assad Arabi, Managing Director of Gulf and Emerging Markets at Trend Micro.
In addition to Trend Vision One, Trend Micro also presented a variety of groundbreaking solutions. Key among these were Trend Micro Workforce One, targeting ransomware, phishing, and data breaches, and Trend Micro Network One, which emphasizes network security by enhancing visibility of unmanaged devices and facilitating zero-trust access. The company is also displaying its specialized IoT & Email Security solutions, along with the pioneering Trend Vision One Companion, a generative AI security assistant. These innovative solutions epitomize Trend Micro’s forward-thinking approach, merging advanced technology with robust security measures to adeptly address evolving cybersecurity challenges.
“At Trend Micro, we provide an integrated cybersecurity platform that ensures all-encompassing protection against intricate cyber threats and attacks. Our solutions span a wide range, safeguarding emails, securing server models, bolstering cloud security, enhancing email security, fortifying the Internet of Things (IoT), and protecting endpoints within the network. Our solutions are enhanced by the integration of artificial intelligence, boosting their overall performance,” added Assad Arabi.
He further added, “Moreover, we take pride in introducing innovative methods that simplify the complexities associated with cybersecurity. Our goal is to not only make our cybersecurity platform robust and comprehensive but also user-friendly, meeting the evolving requirements of our clientele. We remain dedicated to this pursuit for the foreseeable future.”