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DUBAI / GULF TIME
Minimalist, India’s leading science-backed skincare brand, is rapidly growing, expanding its presence regionally and globally. After a successful debut in the GCC on Amazon and Noon in 2023, the brand is now also available in FACES, 6th Street, Namshi, and Nysaa. Apart from its retail growth in the region, Minimalist has lately made inroads into the markets of Singapore, Vietnam, and Australia, indicating the brand’s dedication to bringing its efficacious skincare products to a broader consumer base. Minimalist’s global presence includes countries such as the US, UK, India, Malaysia, Indonesia, and Nepal.
Understanding the uniqueness of each market has been pivotal to Minimalist’s success in establishing a strong global presence. The brand’s tailored approach ensures that its offerings resonate with beauty-conscious consumers’ specific preferences and expectations worldwide. Committed to promoting transparency in the beauty industry, Minimalist offers its consumers reliable, accurate, and comprehensive information about skincare, setting itself apart from an overwhelming number of skincare brands that fail to do so.
Minimalist was founded in India by entrepreneur brothers Mohit and Rahul Yadav who were driven by a mission to revolutionise the skincare industry. They created a high-performance skincare brand with products that are backed by scientific innovation and advanced technology. The brand operates with an in-house R&D team, quality control laboratories, and state-of-the-art manufacturing units. It sources ingredients from top global suppliers in the US, UK, and Korea,and boasts two ISO-certified manufacturing units in Jaipur, Rajasthan. All products are manufactured under stringent ISO and GMP certification guidelines.
Minimalist is dedicated to meticulous innovation and delivering effective solutions. The brand believes in providing complete disclosure of ingredients used and its guiding principle is “hide nothing”. It allows users to be in control over what they consume. Minimalist products are backed by proven scientific research and a highly qualified team including formulation development experts, pharmacologists, medicinal chemistry scientists, and data scientists.
Commenting on the retail expansion in the region, Mohit Yadav, Co-Founder and CEO said “We are thrilled to witness the strong demand for Minimalist products in the GCC. Our journey to expand globally has been fueled by the feedback and needs of our diverse customers, who continue to inspire us to create formulations that foster trust and success in every new market we venture into.”
Listed here are some picks from Minimalist, designed to target specific skin concerns for healthy skin.
Commenting on the retail expansion in the region, Mohit Yadav, Co-Founder and CEO said “We are thrilled to witness the strong demand for Minimalist products in the GCC. Our journey to expand globally has been fueled by the feedback and needs of our diverse customers, who continue to inspire us to create formulations that foster trust and success in every new market we venture into.” The Minimalist range is fragrance-free and non-comedogenic. Shop Minimalist products in UAE and KSA online at FACES, Namshi, Nysaa, Amazon, Noon, 6th Street and Noon Minutes. You can also shop the range at Nysaa and 6th Street stores, and soon across 14 doors at Life Pharmacy.