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Bloomberg
A record 196.7 million American consumers flocked to stores and e-commerce websites over the Thanksgiving holiday weekend in search of deals, according to data from the National Retail Federation (NRF).
Retailers discounted generously on Black Friday and Cyber Monday this year in an effort to clear excess inventory and lure consumers who are increasingly strained by inflation. Those efforts drove foot traffic up: about 123 million customers shopped between Thanksgiving Day and Cyber Monday, a 17% increase from a year ago, the NRF said.
The number of e-commerce shoppers rose by a more modest 2% from 2021, pointing to a “resurgence of in-store shopping,†following the last two years of pandemic restrictions, said NRF President and Chief Executive Officer Matt Shay.