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Bloomberg
Swiss watch exports kicked off 2018 with the strongest growth in more than five years, buoyed by strong demand for high-end timepieces in Asia and a later Chinese New Year.
Shipments rose 13 percent to 1.6 billion francs ($1.7 billion) in January, the Federation of the Swiss Watch Industry said. That’s the biggest jump since October 2012 and the ninth consecutive month of gains.
The January numbers follow the first annual gain since 2014. Exports were lifted by orders for Lunar New Year, which occurred a month later this year than in 2017. A rekindled appetite for luxury timepieces in China and Hong have led a rebound from the longest slump on record, which was caused by a Chinese crackdown on corruption, terrorist attacks in Europe and the rise of the smartwatch.
“While we note that the data in January benefited from a range of favourable factors, the sudden strong acceleration in growth, if continued, could confirm the beginning of a long-awaited restocking cycle among multibrand watch retailers,†Zuzanna Pusz, an analyst at Berenberg, wrote in a note. Shipments to China and Hong Kong jumped 44 percent and 21 percent, respectively. Exports to Japan climbed 13 percent.