SHARJAH / Emirates Business
An exciting double delight awaits lovers of gold and diamond jewellery this season.
Apart from unprecedented celebrations to mark the 40th edition of MidEast Watch & Jewellery Show, Expo Centre Sharjah, which will host the show from April 5-9, is bringing together an exclusive range of jewellery carefully chosen from across the world for the special event.
From exquisite lines of hand-made jewellery and ethnic & contemporary designs to feminine silhouettes & motifs, gold-layered pieces and chokers and other statement necklaces, visitors will be spoilt for choice from countries that are known for their quality, craftsmanship and innovation.
â€œThe 40th MidEast Watch & Jewellery Show is going to be a big celebration, where, apart from never-seen-before festivities, you can expect the best of the jewellery from across the world. You can find traditional works from India, the worldâ€™s most beautiful and sought-after jewellery from Italy, and fine handcrafted and creative designs from Singapore while Thai master jewellers will wow you with their refinement in craftsmanship,â€ said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.
Incidentally, some of these countries will have the largest pavilions at the show, with India having a pavilion consisting of 74 exhibitors, Hong Kong 63, Italy 29, Lebanon 27, Singapore and Malaysia 20, Thailand 12 and China 10.
Most of the exhibitors who have confirmed their participation are well-known names in their respective countries and will present their choicest collections at the show. Inaaya, which sources jewels from across the world and painstakingly crafts each piece as a work of art, will be a first-time exhibitor from India.
Jewels By Queenie, another first-timer from India, is famed for its exquisite line of hand-made fine jewellery where all pieces are embellished with stones and features intricate craft, spectacular design and undeniable glamour.
The worldâ€™s largest gold ring and a gold dress will find their pride of place in the halls. Rossella Jewelleryâ€™s stall will be adorned by the 1 kg, 21 karat Amirat Taiba (Princess of Taiba) gold dress, while the 58.686 kg gold ring made by Rossellaâ€™s parent company Taiba Gold & Jewellery of Saudi Arabia is coming to the MidEast Watch & Jewellery Show for the second time.
Dubai-based Bazelt Jewellery that takes pride in its exquisitely crafted jewellery and excellent workmanship, Indiaâ€™s luxury jewellery brand Hazoorilal Legacy that is known for its rare and exotic diamond and precious stones jewellery, solitaires, hallmarked 22k gold jewellery and flat diamond jewellery.
â€œMore than 50 new exhibitors will be taking part this time, bringing much more freshness, hundreds of new designs, rare jewellery and signature creations to the show,â€ added Midfa.
Another special attraction will be the daily raffle draw that offers fabulous prizes. On every purchase of AED500, visitors will have the chance to qualify for raffle draw. The Hong Kong and Thai pavilions will also give away prizes to visitors.
Held under the patronage of His Highness Dr. Sheikh Sultan bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah, the show will feature 500 exhibitors across 30,000 sq metres of exhibition space at all the six halls at Expo Centre.
Expo Centre Sharjah has unleashed an intensive promotional campaign, which includes a unique branding initiative with Air Arabia and special ad campaigns. The show will be held from April 5-9 at Expo Centre Sharjah and the exhibition timings will be from 12 noon to 10 pm daily, except Friday.