Abu Dhabi / Emirates Business
Abu Dhabi Duty Free set a new sales record in 2015, reaching AED 1.5 billion across its retail, food and beverage (F&B) and services sectors, according to its latest commercial figures. Sales were up 10.3% on 2014â€™s figures, despite increasing economic volatility worldwide.
The retail category continued its upward growth trend, rising by 7% to AED 1.079 billion from the AED 1.009 billion in 2014, contributing to a strong and steady 13.2% compound annual growth rate (CAGR) from 2010-2015. F&B sales recorded a 25.7% increase to account for the majority of growth across Abu Dhabi Airportsâ€™ businesses last year, while the services sector posted a 15.2% rise, of which 26.8% was fueled by airport advertising.
â€œThe continued success of Abu Dhabi Airports is driven by the growth of the national airline, Etihad Airways and the attractiveness of Abu Dhabi as a destination for global events, culture, heritage, and superb world class infrastructure and facilitiesâ€, said HE Ali Majed Al Mansoori, Chairman of Abu Dhabi Airports.
â€œAbu Dhabi International Airport continues to offer a wide range of commercial offers that reflect and meet our consumer demographics. These are linked to a diverse promotional and marketing calendar with activations that have included prizes such as supercars, gold and instant Duty Free cash vouchersâ€, HE added.
Abu Dhabi Duty Free also rewarded selected passengers with gift vouchers worth AED 1 million and coordinated a â€˜lucky seatâ€™ program on targeted flights, cementing an engaging presence with Abu Dhabi International Airportâ€™s 23 million passengers in 2015. Furthermore, passengers were treated to several firsts, including the sale of products made exclusively in the UAE and the worldâ€™s first Sephoraâ„¢ store housed in an airport.