RAK on course for 900,000 visitor target for 2017

Ras al-Khaimah on course for 900,000 visitor target for 2017 copy

RAS AL-KHAIMAH / WAM

Ras al-Khaimah is edging closer to its 900,000
visitor target for 2017, after producing record
arrivals in the first nine months of this year.
The latest results released by Ras al-Khaimah Tourism Development Authority (RAKTDA) show a nine-month growth in key categories including
arrivals, hotel occupancy, guest nights and length of stay, with international arrivals registering a nine percent growth compared to the same period in 2016. Visitor arrivals over the period reached 631,617, international guest nights were up 12.4 percent, with occupancy rates registering a rise
of 1.3 percent to 69.2 percent, while the length
of stay came in at 3.55 days on average, a growth
of nine percent.
“While growth in all key performance indicators, KPIs, was satisfying, we are particularly pleased with the extended length of stay which we attribute to development of our events calendar, such as the highly successful Via Ferrata around Jebel Jais in the Hajar Mountains. As the first regional event of its type, the Jebel Jais Via Ferrata has done much to establish the emirate as a credible leisure and adventure destination,” explained Haitham Mattar, CEO of RAKTDA.

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