Model and face of Juicy Couture Behati Prinsloo is set to launch a collection for the brand reports British Vogue.
26-year-old model Prinsloo, who has worked with Juicy Couture for years as an ambassador and spokesmodel, announced the news on her official Instagram page recently.
Posting two images from the new campaign, shot by Inez and Vinoodh, Prinsloo gave a sneak peek as to what to expect from the collection. The collection is being said to be inspired by her own relaxed and rock-inspired style while still in keeping with Juicy Couture’s signature laid-back Californian look. The collection will launch April 15.