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Pret A Manger launches first venture in UAE

Sunaina Rana / Emirates Business

The iconic British food and coffee brnad, Pret A Manger in partnership with Emirates Leisure Retail (ELR), has opened doors to its first shop in the UAE, at Concourse D development, Dubai International.
Pret A Manger’s situated at a prime location can cater to vast range of customers in transit, as the number of passengers travelling through Terminal 1, is expected to reach 18 million.
Kevin Zajax, Chief Commercial Officer Emirates Leisure Retail, told Emirates Business, “Pret A Manger is an iconic British brand that offers a fresh and natural approach to food. The launch of Pret here, in the UAE, has been eagerly awaited for some time and we are delighted that Pret choose ELR as their partner to bring their first shop to the Middle East.” The food and organic coffee brand has been successfully serving its happy customers for 30 years, the chain now brings its much-loved menu to 400 shops around the UK, USA, France, Hong Kong and China.
Pret’s Group Director of Food, Caroline Cromar, explains how excited Pret is to have now opened in Dubai International – recently named the world’s busiest airport for international passengers. She says, “Finding a quick, fresh and nutritious meal while travelling can often be difficult, so we’re pleased we can play a part in making it even easier for so many passengers at Dubai International. We’ve had a lot of fun developing our new menu. We’ll be bringing plenty of existing Pret favourites over, with some special new products and fantastic locally-sourced ingredients, such as falafel and hummus.”
“The opening of the outlet in Concourse D last month is exceeding expectations and customer feedback has been overwhelmingly positive. We look forward to working with Pret to continue growing this exciting brand,” concluded Zajax.

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