Our Correspondent / EMIRATES BUSINESS
Pasquale Natuzzi, Chairman, CEO and Chief Stylist of the Natuzzi Group – was very young when he started his career. The son of a cabinet-maker, at just 19 years of age he opened a workshop in Taranto with three collaborators, producing sofas and armchairs for the local market.
Pasquale Natuzzi talking about his vision behind Natuzzi furniture, “At Natuzzi, we dream of more comfortable world, call it our passion to make you feel better. A chair just doesn’t sit there; it has a presence that says something about you. The re-vive chair is designed to move with you, and for you to be moved.”
Founded in1959, Natuzzi Group designs, produces and sells a broad collection of sofas, armchairs, home furniture and home accessories. Natuzzi is Italy’s largest furniture house and the player with the greatest global reach in its sector, with seven manufacturing plants, twelve commercial offices and more than 1,100 points of sale worldwide.
With a turnover of €449.1 million (2013), and 6,377 employees (2013), Natuzzi produces ethics and social responsibility, innovation, industrial know-how and integrated management of its value chain represent the points of strength that have made the Natuzzi Group a market leader and established Natuzzi as the most recognized furniture brand in the world among consumers of luxury goods. Natuzzi has been listed on the New York Stock Exchange (symbol: NTZ) since 13th May 1993.
The successes achieved in the USA, confirmed by the flotation on Wall Street in May 1993, drove Natuzzi to conquer other markets, mainly in Europe and the Far East, where the Group confirmed its leadership within a short space of time. Now Natuzzi Italia is establishing its hold on Emirates with one of the largest showroom across the country at Sheik Zayed Road, Dubai.
With North American expansion continuing, the Group then went on to strengthen its presence both in Europe and in Italy. The Nineties saw the opening in Taranto, on Pasquale Natuzzi’s initiative, of the first shop in the franchising chain Divani & Divani by Natuzzi. The chain’s success is confirmed by the presence of 270 Natuzzi stores worldwide (mainly in Italy, Spain, France, Switzerland, China, Australia) and 330 Natuzzi Galleries, mainly in the United States and Northern Europe.
In the furniture industry the Natuzzi Group is one of the largest investor in research and development. Pasquale Natuzzi personally manages this strategic activity through the Style Centre located in Santeramo in Colle (Italy), where a team of professionals are dedicated to the study of worldwide trends, to the design and the selection of
materials. “Production is horizontally
integrated through factories in Italy,
China, Brazil and Romania. The Group controls over 92% of raw materials and semi-finished products,” said Natuzzi.
The Group guarantees an high level service to its customers: delivery at retailer’s premises, anywhere in the world, products invoiced in the retailer’s currency, and complete on-line pre- and post-sales assistance. The Group directly carries out the research and development of its products; it plans its new factories; it develops the management information systems and the extranet that allow customers, everywhere in the world, to directly track and manage their orders.
ONE BRAND, THREE PRODUCT LINES
Natuzzi is the most globally-recognised furniture brand among consumers of luxury goods (Source: Ipsos – Lagardere, 2013). Natuzzi differentiates its offerings into three lines of products: Natuzzi Italia, Natuzzi Editions and Natuzzi Re-vive.
Natuzzi Italia is the product line – all strictly made in Italy – offering a Total Living collection, now including a bed collection too. Natuzzi Italia sofas and armchairs are enriched by a selection of home furnishings, lamps, accessories and living room furniture to give happiness through beauty and relax. Natuzzi Italia is a premium line and its products are sold at a retail market (through Natuzzi Italia stores and galleries) and in the free market.
Natuzzi Editions offers a wide range of comfortable leather sofas, enhancing the Natuzzi’s renewed strengths: its huge knowledge of leather and its special planning and manufacturing heritage.
Natuzzi Re-vive is the world first “performance recliner”, bringing innovation and well-being to the home furniture market.