MR. PORTER.COM, the award-winning online global destination for menâ€™s style, recently celebrated its fifth anniversary. The online company marked the occasion in a variety of ways across all content and commerce channels including – dedicated fifth anniversary issues of The Journal and The MR PORTER Post, a 20-piece capsule collection of exclusive essentials and a special social competition featuring the anniversaryâ€™s logo, a traditional bowler cap.
Inspired by the existing MR PORTER â€˜Essentialsâ€™- the never-out-of-style everyday items that comprise the modern manâ€™s wardrobe, the buy team have curated a selection of dedicated, limited edition and exclusive essentials that represents a range of the worldâ€™s best products, all designed and inspired in the spirit of MR. PORTERâ€™s grayscale aesthetic and signature branded black and white colourways. The range includes A.P.C., Berluti, Boglioli, Common Projects, Cutler & Gross, Drakeâ€™s, Gitman Vintage, Incotex, John Lobb, Lacoste, Leica, Lock & Co Hatters, London Undercover, Mackintosh, Maison Martin Margiela, Todd Snyder x Champion and Phaidon.
As part of MR. PORTERâ€™s suite of fifth anniversary products, the team at MR PORTER also partnered with BMW for the first time to produce a bespoke limited edition MR PORTER BMW i3.
This groundbreaking collaboration has seen the design teams from both MR. PORTER and BMW i combine their expertise to create a truly unique product. Inspired by the Tuxedo, one of the most enduring and stylish garments in menswear, the car has substance as well as style â€“ the MR PORTER team has added the aesthetic finesse expected, whilst the BMW i designers bring a new meaning to the word premium, defined by their commitment to sustainability.