Louvre Abu Dhabi, Etihad join hands

ABU DHABI / WAM

Louvre Abu Dhabi on Wednesday signed the first exclusive platinum partnership with Etihad Airways, at the museum’s dome.
As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination manage- ment company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.
Saif Saeed Ghobash, Director-General of the Department of Culture and Tourism in Abu Dhabi, DCT, said, “This important partnership comes at an exciting time as we prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of the universal is about understanding human connections from the beginning of time until the present through art.”