Majid Al Futtaim, the shopping mall, retail and leisure pioneer across the Middle East and North Africa, is supporting the global Earth Hour movement on March 19, 2016, through an innovative digital and onsite initiative, to raise awareness about the importance of reducing energy consumption and adopting sustainable and environment friendly policies.
By diming and switching off lights for one hour, along with setting the malls temperature at a standard 24 degrees, Majid Al Futtaim shopping malls will avoid the emission of 35 tons of CO2, demonstrating the major impact of slight modifications in energy usage.
The companyâ€™s sustainability experts estimate that up to US$10,000 in energy consumption could be saved in Earth Hour 2016.
Majid Al Futtaim malls including Mall of the Emirates, City Centres Al Shindagha, Deira, Meâ€™aisem and Mirdif in Dubai, City Centres Ajman, Fujairah, Sharjah, My City Centre Nasseriya and the Matajer Malls in the Northern Emirates, City Centres Bahrain, Beirut, Qurum and Maadi across the region, will all switch their combined 52
websites to power-saving mode in addition to dimming the malls exterior and interior lights on March 19, between 8.30pm and 9.30pm.
The initiative aims to reduce energy consumption up to 30 percent, while underscoring the
companyâ€™s focus on sustainability and efficient use of resources.