RITIKA SHARMA Emirates Business
Lights, camera and action! Given the number of Hollywood and Bollywood movies shot here, the world is well aware of the potential and the appeal of the Emirates capital as a hotspot for the film and television industry. The best part is â€” the authorities recognise it too.
Aiming to give a major thrust to the Emirati film and television industry, twofour54 and Abu Dhabi Ports have inked a
12-month deal, under which the two authorities will leverage each otherâ€™s infrastructure to enhance the film and television production offering of Abu Dhabi, by setting up a new filming location at Khalifa Industrial Zone Abu Dhabi (Kizad).
Abu Dhabi Ports will have access to twofour54â€™s
studios and post production facilities for commercial projects, as well as greater access to twofour54â€™s
380-strong partner base.
The MoU was signed
between Chair of Media Zone Authority-Abu Dhabi (MZA) and twofour54 Board, Noura Al Kaabi, and Abu Dhabi Ports Chief
Executive Officer, Captain Mohamed Juma Al Shamisi. This deal aims to enhance the development of the film and television industry in the region. â€œtwofour54 and Abu Dhabi Ports are united in their mission to enhance Abu Dhabiâ€™s growth and support the UAEâ€™s economic diversification. Both organisations have complementary resources that through closer collaboration we can leverage to enhance the film production industry in the Emirate, benefiting both
entities and, ultimately, Abu Dhabi,â€ said Al Kaabi.
â€œA key attraction of Abu Dhabi to regional and international film productions is the variety of locations we can offer.