OURâ€ˆCORRESPONDENT / EMIRATES BUSINESS
Canon Middle East, with its headquarters in Dubai, is treating this region with its cutting-edge imaging solutions and video capturing wonders at frequent intervals. Over the years, this brand has made its niche in the burgeoning technology market of the UAE.
Recently it has taken the video capturing to newer and greater heights by launching the new ME20F-SH multi-purpose video camera at CABSAT 2016 in Dubai. Canonâ€™s â€˜magic cameraâ€™, the ME20F-SH is a professional multi-purpose video camera capable of capturing full colour images in extremely low-light environments.
Canon, having exhibited at CABSAT for several years now, has showcased its first-class 4K range in its entirety for the first time in the Middle East â€“ with 4K lenses, sensors and reference displays all on show to demonstrate the companyâ€™s advanced glass-to-glass 4K workflow.
â€œAs the industry realises the benefits of 4K within a professional workflow, Canon has been developing our product range to meet the needs of our professional imaging customers,â€ said Hendrik Verbrugghe, Marketing Director, CanonMiddle East.
â€œCanon recognises that demand for higher quality production is going to grow. This year at CABSAT 2016 will be displaying the full set of tools needed for this next step forward in versatile 4K content production.â€
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canonâ€™s tireless passion for the power of image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions.
Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in research and development to deliver the richest and most innovative products and services to satisfy customersâ€™ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.
The brand believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei â€” â€˜To live and work together for the