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DUBAi / Emirates Business
The international home furnishing brand, IKEA, has unveiled its new redesigned living room section at its store at Yas Island, Abu Dhabi. The global brand has chosen Abu Dhabi as one of three stores worldwide to pilot this new store solution.
The ‘Make Room for Life’ project aims at creating a more realistic and inspiring shopping experience. Commenting on the new store launch, John Kersten, Managing Director, IKEA UAE, Qatar, Egypt and Oman stated, “We are extremely proud to have been chosen for this pilot project and we are humbled by the opportunity to make a lasting difference to the IKEA experience for customers worldwide. This is a sign that our market is a valuable part of the IKEA group and that we have a significant role to play in the future of the global retail industry.â€
The project draws its inspiration from the ever changing world around us and the evolving expectations of the global customer with a feel for local desires. With operations in over 45 countries worldwide.