FMS Tech to expand its presence in the Middle East this year

Fleet Management Systems and Technologies (FMS Tech) and its authorised and exclusive reseller in the UAE — Black Box Integrated Systems (BBIS), have announced their rebranding and service delivery expansion plans across Europe and GCC. FMS Tech’s visionary plan in 2016 is to expand its market outreach, targeting key sectors such as education, transportation, government, adding to its strong oil and gas expertise in the GCC. One of the key goals for the company is to achieve higher road safety standards in line with UAE Vision 2021, while working towards an objective of reducing road deaths to 3 deaths per 100,000 population. This goal would place the UAE among the top 5 safest countries in the world, according to World Health Organisation rankings. FMS Tech’s current focus is in the oil and gas sector, which covers 45 percent of its business in the region. Rebranding is set to allow both companies to expand its business presence by entering new industries and growing current vertical units, which are mainly in transportation (18 percent) and security sector (16 percent).
“It is important to understand and identify the industry requirements in this market. We believe that rebranding and widening our outreach and the scope of our offerings are crucial steps towards market leadership. Sectors such as oil and gas, transportation, education and government are key in the Middle East as these industries face new challenges in terms of road safety and efficient performance”, says Bassam Alkassar, CEO, FMS Tech.
FMS Tech’s solutions provide extensive capabilities that can grow and expand with every kind of business need.
—EB