The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Sharjah /Â WAM
The Expo Centre Sharjah can play a key role in helping German establishments and investors find a foothold in the country as well as the entire region, more than 600 policy makers, senior executives and experts from both the Arab World and Germany were told last week.
Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah, was part of the high-level delegation comprising senior executives and decision makers from Sharjah government bodies and private sector corporations that attended the recently concluded 19th Arab-German Business Forum and the Sharjah-Berlin Seminar, which recently concluded in Berlin.
“The twin events gave us an opportunity to promote the emirate’s business-friendly environment and investment opportunities to German business people and government officials. Expo Centre is a familiar name in German business circles given that most of our shows either have impressive German pavilions or large participation by
German businesses,” said Midfa.
The day-long Sharjah-Berlin Seminar, which was organised by Shurooq in association with the German-Arab Chamber of Industry and Commerce, the German-Arab Friendship Association and the Berlin Partner for Business and Technology, brought together more than 50 German
investors and businesspersons.
The Sharjah team included senior officials and executives from the Department of Government Relations, Sharjah Chamber of Commerce and Industry, Shurooq, AUS Enterprises and Bee’ah.
By participating and attending trade fairs organised by Expo Centre, German businesspeople and investors can also explore opportunities to set up businesses, joint ventures, look for distribution partners and above all boost trade and economic ties
between both the countries, the CEO of Expo Centre Sharjah added.
Germany is the UAE’s fifth largest foreign trade partner and the UAE is Germany’s most important trade partner in the Arab World.