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Abu Dhabi / EMIRATES BUSINESS
Etihad Airways has teamed up with Abu Dhabi Sports Council (ADSC) to become a collective driving force behind attracting global sporting events to the emirate.
The national airline of the UAE has entered a three year deal with ADSC to support sports activities and major sporting events in Abu Dhabi. The strategic initiative replaces an event- by-event approach and contributes to a longer term vision for sports in line with Abu Dhabi Vision 2030.
Hareb Almuhairy, Senior Vice President, Corporate and International Affairs, Etihad Airways, said: “This agreement cements our work together to promote Abu Dhabi as an outstanding destination for major international sporting events. These events bring considerable economic benefits, provide excellent opportunities for resident and visiting sports fans and encourage a healthy and active lifestyle.â€
At least 15 events will be covered under the new partnership, including headliners such as January’s annual Abu Dhabi HSBC Golf Championship and this month’s professional cycling race, the Abu Dhabi Tour. It is expected that eventually, dozens of events will be jointly supported as new sports initiatives are attracted to the emirate.