Dubai / WAM
Dubai Business Events (DBE) Dubai’s official convention bureau, has welcomed 85 guests from Europe, including 70 hosted buyers and a further 15 of Europe’s leading media experts from the business events industry, to showcase the city’s world class meetings, incentives, conferences and event capabilities. Western Europe is a vital market for Dubai, and in 2015 it remained the second highest regional contributor to the emirate’s visitor volumes, bringing in nearly 3 million overnight visitors, reflecting a solid 6.1% growth in numbers.
A tailored itinerary that covered incentive, meeting and conferences was developed for the three day study tour. It included a number of the city’s leading attractions, such as a desert safari, a cultural tour of Al Fahidi Historical Neighbourhood and a series of venue visits. Delegates also had the opportunity to experience the added extras that DBE can offer to make events truly memorable. This
involved a bespoke team-building
exercise which required an interactive iPad app to offer a series of challenges for the delegates, ensuring they learnt about the culture that underpins the city, while helping them to build lasting relationships with their fellow
attendees. The visiting media also
attended an industry roundtable which included presentations from a
number of DBE key partners.