Delivering value to the air transport community

Our Correspondent
EMIRATES BUSINESS

SITA is the communications and IT solution provider that transforms air travel through technology for airlines, at airports and on aircraft. The company’s portfolio covers everything from managed global communications and infrastructure services, to eAircraft, passenger management, baggage, self-service, airport and border management solutions.
Owned 100 percent by more than 400 air transport industry members, SITA has a unique understanding of its needs and places a strong emphasis on technology innovation. Nearly every airline and airport in the world does business with SITA and its border management solutions are used by more than 30 governments. With a presence at more than 1,000 airports around the world and a customer service team of 2,000+ staff, SITA delivers unmatched service to more than 2,800 customers in more than 200 countries.
Airlines, airports, aircraft, ground handlers, governments, air cargo, aerospace, air navigation service providers and international organisations all use the company’s information and communication technology (ICT) solutions, relying on SITA’s expertise to keep the wheels of the industry in motion.

Value to the community
Delivering most value for the air transport community is central to SITA’s business. Thanks to SITA’s unique governance and membership structure, its strategic direction, developments and collaborative innovations are driven directly by the air transport community and its requirements.
With a remit that has always involved working for air transport, it tackle community issues with common approaches and shared services, with a focus on reducing costs, increasing efficiencies and introducing new ways of working.
Sky Prime Aviation Services, a leading Saudi private aviation services company, is to deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service being introduced to its premium passengers.
Targeted at the region’s premium traveler, the success of the new service relies heavily on providing the very best customer service each step of the journey, from the moment a passenger makes a booking to when they leave the aircraft.
SITA has worked with Sky Prime to understand the aviation group’s new flight programme to ensure the group is able to deliver a world-class passenger experience.
Leveraging the functionality of the Horizon Passenger Management and Distribution solution, SITA provides a broad portfolio, ranging from a leading-edge mobile platform which allows passengers to book and manage their flights directly from their smartphones and tablets to ensuring a smooth and on-time
departure.
All systems are interconnected in real time to one database, providing instant access to any required service.
Ibrahim Saleh, SITA Vice President Sales for Middle East and North Africa, said, “Our Horizon platform is used by more than 100 airlines across the globe. Yet its flexible infrastructure is able to meet the unique requirements of each airline, no matter what their operating model or size. This has allowed us to help Sky Prime position themselves as the region’s best private
aviation operator.” Sky Prime provides a wide range of services including in-house maintenance and technical support, ground support and consultancy services as well as aviation project and airport management.
SITA’s portfolio is built with industry know-how, obtained through constant collaboration across the industry, with members, customers, partners and industry bodies — to
determine and satisfy requirements.
As one of the most internationally diverse companies, it serves over 200 countries and territories and speaks over 60 different languages. SITA’s strong local presence — with offices spanning the globe —means its service staff is on the ground and always on hand to lend their support.