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Manila / Emirates Business
The Philippines, no doubt, is full of vibrant hues and even more colorful people. Azure skies and aquamarine waters are complemented by the bright, sunny personality of Filipinos. Cebu Pacific Air, the Philippines’ largest airline, has unveiled new cabin crew uniforms that are inspired by these unique traits that we do so love about the country.
The reveal of the new cabin crew uniform coincides with the 20th anniversary milestone that the airline is celebrating in March 2016.
Designed by one of the most celebrated Filipino couturiers, Juan Escario, the new look is bright and cheery, yet polished and streamlined. “On our 20th year, we complete the airline’s rebranding by partnering with a homegrown Cebu talent.
Jun Escario understands the practical needs of our crew while inflight, yet shares our passion to showcase the Philippines’ colors to the world,†said CEB VP for Marketing and Distribution Candice Iyog.
Escario has gained local and international recognition, especially for wedding gowns and exquisite evening wear. He has been in the fashion industry for more than two decades and continues to reinvent himself, marking more milestones along the way. This will be the first time his designs are worn by cabin crew.
“I approached the task of designing Cebu Pacific’s new cabin crew uniforms with form and function in mind. I really look forward to it being rolled out across the network,†said Escario.
He said the stylish new look offers a subtle nod to the alluring tropical isles of the Philippines, the colors giving prominence to the country’s land, sea, sky and sun. A key piece in the ensemble is the top and cardigan in a sunny shade of yellow. To complement the wearer’s shape, the tops come with vertical darts for a slender fit.
Cebu Air Inc., is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.