DUBAI / EMIRATES BUSINESS
With 33,516 BMW and MINI cars sold across 12 countries and an increase of 11 percent in sale over 2-14, the BMW Group is looking forward to another positive year in the Middle East.
The UAE market has been on a roll in terms of sales with 20,090 cars delivered to customers across all the Emirates followed by Saudi Arabia with 4125. The other emerging markets Kuwait with 2,845 and Qatar with 1,756 car sales. Meanwhile, the biggest individual growth came from Lebanon with a 42 percent increase, followed by Abu Dhabi with 36 percent, Jordan with 28 percent, Oman with 13 percent and Qatar with 10 percent sales growth.
BMW continues to be one of the most desirable car accross the region, despite an increasingly challenging and highly competitive automotive market, Johannes Seibert, Managing Director for BMW Group Middle East, said: “Our year-end performance shows a healthy growth across the region, underlining the unwavering confidence that customers have in our brands. Our portfolio of exceptional products and innovative technologies, as well as the excellent retail services offered by our importers, have proven the ideal combination and are all driving factors behind our success.“
The top-end models along with BMW X model continue to top the charts as the highest BMW car in