Sheri Atwood is the rare Silicon Valley entrepreneur whose pitch includes intimate details about her family — namely, how it was broken up. Twice. “My parents had a horrific divorce,†says the 36-year-old former Symantec Corp. executive. “It felt like the only time they communicated was in court —and when it had to do with money.†Her own divorce years later, and the fact money became a constant refrain in its
aftermath, gave her the idea for SupportPay. The app helps parents split the costs of raising children and review expenses productively when they disagree. Divorced right after her 12-year-old daughter was born, Atwood recalls being
surprised by how even minor money matters
could fray dealings with her ex-husband.