Amazon signs deal with Games Workshop

 

Bloomberg

Games Workshop Group Plc will work with Amazon.com Inc to develop film and television productions, with initial work focusing on the Warhammer 40,000 universe.
Warhammer 40,000, or 40k as it’s known by fans, is a sci-fi universe set in humanity’s ‘grimdark’ future. It focuses on themes of conflict, galaxy-spanning empire, and fanatic religiosity. The Games Workshop franchise already includes popular tabletop games, over 300 novels, and has licensed its content for several video games.
The announcement was “very exciting news for Games Workshop,” said Andrew Wade, an analyst at Jefferies in a research note, noting that licensing income has built strongly in recent years.
“A mainstream TV/film product could be game-changing in terms of Warhammer’s brand reach and awareness.”
Shares in Games Workshop rose 11% in early trading, the most in almost nine months.

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