Abu Dhabi / Emirates Business
Al Adil Trading Co LLC, UAE’s leading name for Indian food stuff expanded their presence in the region when they opened the 40th outlet of Al Adil at Khalidiyah, Abu Dhabi.
The branch was inaugurated by Shilpa Shetty, the stunning and beautiful Indian actress in the presence of Dr Dhananjay Datar, Chairman, Mrs Vandana Datar, Finance Director. Rishikesh Datar, Director and, Directr Dr Dhananjay (Jay) Datar, who is popularly known as Masala King, said that the crowd to witness the inauguration was quite huge and much higher than what was experienced during their earlier inaugurations. “We are extremely happy to note that a record crowd of more than 50,000 people turned up for the opening of our outlet which is situated in the heart of Abu Dhabi next to Downtown Sheraton Hotel, opposite Broccoli Pizza & Pasta, Sheikh Zayed the First street, Khalidiyah.
The branch will meet the growing needs of people for high quality Indian food stuff. Thanks to the support and the wholesome patronage extended by the expat as well as local population we are able to strengthen our presence in this part of the world. Our expansion plan is a growing testimony to the faith that our customers have in our products.
Today Al Adil has become synonymous with high quality Indian foodstuff and we are planning to open more branches in the region soon,†he added.
“It is with a clear mind that we chose Shilpa Shetty to be the face of our inauguration. She strongly felt that she represented the Indian woman of today. She has stamped her mark as a bubbly personality in the film industry as well as making her presence felt as a leader in the sports area. She is a woman of substance and her motivating presence during the IPL matches has made her a household name among cricket lovers. She is a perfect-brand fit for us and today’s crowd is a strong testimony to the support she enjoys among her fans,†pointed out Dr Datar. Shilpa expressed her happiness in attending the inauguration. “I have read so much about Datar and I have heard from my many friends about the difference Al Adil has made in their lives. It is my privilege to become an integral part of Al Adil and I believe that Al Adil will enhance their presence with mores stores in the near future,†she said.
In the almost 30 years since opening its first store in the UAE, Al Adil has acquired a cult-like status among Indian expatriates. Al Adil Trading under the dynamic leadership of Dr Dhananjay Datar will offer a wide range of products covering pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many other products at half price to our customers,†added Dr Datar.
“Mrs Vandana Datar is a strong source of inspiration and I am thankful to her for the support that she has provided. Her high energy level and constant motivation has helped the team to reach out to our customers in a much better manner. Our products are noted for quality and over the years we have never had an instance of customer complaint on account of quality. For Indian expatriates as well as for expatriates from other parts of the globe, we have become the first choice when it comes to getting their preferred foodstuff including authentic masalas and spices. As a re-opening offer, we worked out a special deal of up to 50% off on over 100 different food stuff items at the Khalidiya branch,†said Dr Datar.