ABU DHABI / WAM
Abu Dhabi Commercial Bank (ADCB) and Emirates Foundation, the UAE national foundation established to facilitate public-private partnerships for empowering youth, announced on Monday a ground-breaking collaboration aimed at increasing levels of financial literacy in the UAE.
The ADCB/EF Financial Literacy partnership is the first-of-its-kind in the region, and is set to offer branch-based financial literacy and financial counselling to encourage the widespread adoption of sound financial management practices.
The ADCB/EF Financial Literacy Initiative was announced at ADCBâ€™s headquarters by Alaâ€™a Eraiqat, Board Member and Chief Executive Officer of ADCB Group, and Clare Woodcraft-Scott, Chief Executive Officer of Emirates Foundation, in the presence of Sheikh Sultan bin Tahnoon Al Nahyan, Member of the Executive Council, Managing Director of Emirates Foundation, and Eissa Mohamed Al Suwaidi, Chairman of ADCB.
In line with ADCBâ€™s long-term strategy to deliver new service offerings that add value to individual customersâ€™ needs and the wider UAE society, this innovative new partnership comes on the back of ADCBâ€™s existing youth financial literacy programme.