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DUBAI / Emirates Business
The Smart Dubai Office (SDO) has launched a new hi-tech initiative to mark the Year of Giving 2017, issued by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, to promote charity. SDO customers who paid for their purchases using the Dubai Now application received a message allowing them to enter whatever sum they choose to donate, and the system then processed them and directed them to the relevant UAE-based charities, under the supervision of the Government of Dubai.
“Institutions at all echelons of the Dubai Government draw inspiration from our wise leaders who have directed us all to be charitable,†said SDO Director General Her Excellency Dr Aisha Bint Butti Bin Bishr. “They inspire us to work for the greater good of the UAE, and to always put people and their happiness first when we set our policies and launch our initiatives. We are all working to spread happiness in the UAE, which has become a prime destination for young professionals from all around the Arab world and beyond.â€