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SHARJAH / WAM
Sharjah Commerce and Tourism Development Authority (SCTDA) has launched the first Sharjah Summer, an array of entertainment, arts and cultural events and shows aimed at boosting the emirate’s tourism.
Organised by 28 public and private sectors entities across the emirate, the fair will run from June 27 to September 8, and includes a package of world-class events and promotions.
The announcement was made at a press conference on Monday during a Sohour banquet held at the Sharjah Chamber of Commerce and Industry. Senior public sector officials, private sector personalities and media representatives attended the unveiling of the summer-long campaign.
The SCTDA Chairman, Khalid Jasim Al Midfa, told attendees, “What is special about this event is that it combines for the first time the endeavours of the public and private sectors under the umbrella of SCTDA. This is expected to boost joint efforts to promote Sharjah as a world tourism destination and attract more tourists during the summer holidays,†he stressed. Al Midfa went on to say that with the Sharjah Summer, the emirate adds a distinctive flavour to the events it hosts for residents and tourists alike.