Pharrell Williams creates new denim collection

Relaxnews

Pharrell Williams has unveiled his first fashion collection in his role as ‘Head of Imagination’ at denim brand G-Star RAW. Titled ‘Elwood X25’, the collection comprises a series of jeans in 25 different prints for men and women, ranging from animal patterns and bold florals to geometric, check and camouflage motifs. Each print was chosen by Williams to symbolize the brand’s “ever-present commitment to innovation and self-expression.”
“What we are trying to do is make a space for creativity and experimentation,” says the star. “We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice — it’s about adding democracy to your wardrobe.” The multitalented Williams, who counts designer, artist, singer, producer and serial Grammy Award winner as his various professions, has a long-standing partnership with G-Star since first designing a ‘G-Star RAW for the Oceans’ collection using recycled plastic back in 2014. In February this year, he officially acquired a stake in the Dutch brand, saying: “I believe they (G-Star) will be the definitive jeans brand of the 21st century. I am looking forward to being part of that mission and to co-create G-Star’s future.”
The Elwood X25 is the latest in a long line of fashion projects for Williams, who was unveiled as a Chanel collaborator back in May, when he teamed up with the French fashion house on a series of pieces from its 2015/16 Métiers d’Art collection.
Over the past two years he has also acted as ‘collaborator and spokesperson’ for Uniqlo’s UT t-shirt line, and partnered with Adidas Originals on a limited-edition sneaker and sportswear collaboration.