Emirates-Google initiative celebrates Arabic Reading

DUBAI / WAM

Emirates Airline and Google have launched the ‘Celebrating Arabic Reading’ initiative throughout October in a collaboration designed to reach millions of smartphone users in the region, and support the UAE’s Year of Reading, a national move spearheaded by Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum.
The initiative is to make Arabic books more accessible for first-time online book readers and book lovers alike with unprecedented discounts of up to 90 percent off on online books at the Google Play Books store. Discounts are valid across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Lebanon, Jordan and Egypt.
HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman of Emirates Group, said, “Our ‘Celebrating Arabic Reading’ initiative with Google aims to encourage more people to read, and try out Arabic e-books. Smartphones and tablets are increasingly a part of our daily lives, so it makes perfect sense to promote reading on these new platforms as well. People are hungry for content, especially Arabic digital content, and there isn’t a smarter investment for the future of this region than providing access to e-books to broaden the horizons of  millions.”