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During GITEX, HID demonstrated its latest advancements in digital identity and authentication technologies, emphasizing the shift toward passwordless, mobile-ready, and secure access systems. Ludo Coumetou, Head of Sales, EAT RFID Business Unit at HID, shared insights into the company’s innovations, its response to rising cybersecurity challenges, and its vision for growth in the Middle East.
Ludo Coumetou Said:At GITEX, we’re showcasing our HID®️ OMNIKEY®️ portfolio and how it continues to evolve to meet the changing needs of our customers. People are looking for more mobile, connected, and flexible systems — and that’s exactly what we’re demonstrating here. We’re featuring our trusted OMNIKEY contact and contactless readers, along with our more advanced models like the HID®️ OMNIKEY®️ 5427CK, which supports BLE and mobile credentials. We’re also very excited to introduce the new HID®️ OMNIKEY®️ SE Plug — an ultra-compact, cable-free reader that weighs just five grams and enables the move toward passwordless authentication. It’s a very exciting step forward for us and for our customers.
Added:When it comes to digital transformation, we’re supporting this shift by combining security, mobility, and simplicity. A big part of that journey is the move toward passwordless authentication — helping organizations strengthen their cyber resilience by removing the need to input passwords altogether. That’s exactly where a device like the HID®️ OMNIKEY®️ SE Plug plays a key role, delivering secure, seamless access in smarter, more digital ecosystems.
Spoke Ludo Coumetou:We’re helping organizations move beyond the password — because, as we all know, it’s often the weakest link in most breaches. That’s why we provide phishing-resistant, passwordless authentication. Our HID®️ OMNIKEY®️ SE Plug supports passkeys, smart cards, and FIDO authenticators to ensure that every login is verified through hardware-based trust. It’s all about delivering stronger protection — simply and seamlessly.
Our HID OMNIKEY readers, both desktop and embedded, are designed to ensure seamless access — whether it’s physical access to elevators or lockers, or logical access such as computer logins and cloud data. We also offer mobile-ready solutions that support HID Mobile Access and Digital Wallet, giving users the freedom to authenticate securely with just their devices. It’s all about delivering enterprise-grade security with everyday simplicity — tap, tap, and go.
Ludo Coumetou Said:The Middle East continues to be one of HID’s fastest-growing and most dynamic regions. We’re seeing remarkable momentum here, and we’re fully committed to building on that success. Recently, we expanded our team in Dubai — a move that allows us to further strengthen our ecosystem, deepen our engagement with partners, and ensure that our growth in the region is both sustainable and long-term. It’s an incredibly vibrant market with continuous innovation and development, and our priority is to stay close to our partners and customers — supporting them as they transform, digitize, and secure their operations with confidence.