The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
DUBAI / WAM
Emirates and American Express Middle East (AEME) have signed a memorandum of understanding (MoU) at Arabian Travel Market (ATM) that intends to expand their collaboration to explore new offerings for small and medium-sized enterprises (SMEs) in select countries across the Middle East and North Africa.
Together, Emirates and American Express Middle East will explore ways to reach and engage with SMEs through differentiated offers and value driven initiatives. This may include payments solutions tailored to SMEs, the extension of potential incentives provided by Emirates to American Express Middle East Card Members participating in the Emirates Business Rewards program, among other benefits.
Mazin Khoury, Chief Executive Officer at AEME, noted, “SMEs are the pulse of the economy across the region and at American Express Middle East we are deeply committed to their success.” “Through this MoU, we aim to expand our collaboration with Emirates to create meaningful value for small businesses.”
Adnan Kazim, Deputy President & Chief Commercial Officer at Emirates, added, “Emirates recognises the pivotal role SMEs play in driving innovation, creating jobs, and fostering economic growth, and we’re committed to providing them with flexible solutions and a unique value proposition for their travel needs. The MoU between Emirates and American Express Middle East brings together two strong brands committed to delivering support to SMEs, empowering them to scale up and thrive in today’s economy. We look forward to a successful collaboration.”