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ABU DHABI/WAM
Abu Dhabi Commercial Bank (ADCB) has seen the value of its brand surge to AED 12.3 billion, a 17% increase from the previous year, according to Brand Finance Journal’s latest Top 500 Banking Brands report.
As a result, ADCB has advanced seven places in the global banking brand value rankings to the 102nd position. A key driver to this growth is the bank strength score, which gauges brand investment, stakeholder equity and business performance. This score has risen to 81.5% (brand strength rating: ‘AAA- ‘) this year, positioning ADCB as the highest rated bank in the UAE for brand strength.
Savio D’Souza, Senior Director at Brand Finance, commented: “ADCB’s impressive rise in brand value reflects a well-executed strategy focused on innovation, customer experience, and leadership which demonstrates ADCB’s position as a standout performer in an increasingly competitive global banking landscape.”