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SHARJAH / WAM
Sheikha Jawaher Al Qasimi Award for Sports Excellence continues its marketing and promotional campaign to introduce the community to the award’s mission, vision, categories and standards and to attract participants in different categories by publishing its advertisements in various locations in Sharjah in cooperation with sponsoring entities.
The campaign includes billboard advertisements on 15 main streets and roads in cooperation with Al Sarh Advertising — the promotional supporter, such as Mohamed bin Zayed Street, Al Buhaira Corniche, Al Oruba, Al Khalidiya, Al Quoz, Al Zahra, University City, Al Mirqab, Wasit, Al Fisht and Mega Mall, Al Wahda next to Gold Souk and others in the emirate, to reach to largest number of citizens and residents.
Sharjah City Municipality, the Strategic Logistics partner, also contributed to this campaign by promoting 1,056 smart parking devices and sending SMS to their database, while Sharjah Broadcasting Authority — the Strategic Media partner, broadcasts and promotes in its various channels and cooperation with Barq UAE —the Digital Media Sponsor in publishing various promotional materials in addition to advertisements in ATMs through multiple banks in the country.
The campaign also included promotional tours in several vital locations in the emirate, starting at Al Suhub Rest in Khorfakkan, Al Rahmaniya Mall and Kalba Mall, where several meetings and sessions were held with visitors to explain the award requirements.