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DUBAI / WAM
Dubai Parks and Resorts has announced that it signed a strategic partnership with Chinese payment gateway UnionPay to provide marketing services and facilitate payments for cardholders visiting the UAE.
The partnership between Dubai Parks and Resorts and UnionPay started on August 1 and target the growing number of Chinese visitors.
Commenting on the partnership, Ahmed Al Rayyes, Chief Commercial Officer at Dubai Parks and Resorts, said, “Chinese tourists make up a major segment of visitors to Dubai every year. We want to encourage these visitors to come to Dubai Parks and Resorts and enjoy a host of attractions for the whole family.†“Furthermore, the strategic partnership with UnionPay reinforces our commitment to establish Dubai as a preferred international family destination, and we have signed recently other strategic partnerships with several industry leaders such as Emirates Airlines, Dubai International Airport and the Dubai Taxi Corporation,†he added.
This partnership comes after launch of Hala China initiative, which was set up to drive investment and tourism between the UAE and China. China is one of top tourism source markets for Dubai – with a total of 258,000 visitors to the emirate in Q1 2018 who significantly contributed to tourism revenues.