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Etisalat received ‘The Most Valuable Telecoms Brand’ in the Middle East and North Africa Region presented by Brand Finance, marking the company’s increase in brand value by 40 percent to $7.7billion, higher than any other telecom brand in the region and the only telecom provider to break the $7bn brand value mark in the region.
Etisalat is the only telecom provider from the region to feature in the top 15 most powerful telecom brands globally and boast of an impressive AAA brand rating. On a portfolio basis, the brand value inclusive of non-branded subsidiaries — Mobily in KSA, Maroc Telecom Operations, Ufone/PTCL in Pakistan — has jumped by 25 percent
to $9.6bn.
Saleh Abdullah Al Abdooli, CEO of the Etisalat Group received the awards from David Haigh, Founder and CEO, Brand Finance, a leading London-based branded business valuation firm, at the Mobile World Congress, currently being held in Barcelona.