Why WFH when you can live in the office like Musk?

It’s no surprise that Elon Musk is ordering Twitter Inc. staff back to the office within a month of taking the keys to the social media company. Workers at Tesla Inc. are fully familiar with their billionaire boss’s strict preference for being present. But combine this with a weakening economy and pressure from Wall Street leaders for office working, and it helps normalize the use of force rather than nudging to get people back to HQ.
Any advocacy for the primacy of office working in the tech sector is significant. Remote working is enabled by technology, so the industry as a whole has a vested interest in promoting it — just as real-estate developers want their own staff in offices singing the merits of shiny glass buildings.
The Survey of Working Arrangements and Attitudes shows hybrid working is popular across all demographics. And tech workers appear particularly accustomed to remote work. The pandemic even led to tech startups in San Francisco seeing staff decamp to other cities, as Bloomberg Opinion’s Parmy Olson has detailed.
It’s been hard enough for tech employers to formalize attending the office on a majority of days — Apple Inc. delayed such a policy earlier this year — let alone full-scale office-hood. And that’s seemingly what Musk wants. He expects workers to spend at least 40 hours a week on site, subject to case-by-case exceptions, Bloomberg News reported. Many people could — and do — cram that into fewer than five days. But the ordinary observer will translate the edict as: Don’t work from home, live in the office. (Quite how Musk himself would spend 120 hours a week in the offices of his three main ventures in another matter.)
That puts the Tesla-Twitter-SpaceX boss in line with investment banks on the issue. Finance execs have generally made clear their expectation that office-based working is the norm and hybrid arrangements the exception.
In industries that rely on intellectual capital, that stance does make sense. Nearly three years since the emergence of Covid, the reasoning should be well understood. In the know-how profession, being in the same space gets the job done better: Casual enquiries are easier, information flows faster, serendipitous encounters spark opportunities. Co-location retains institutional knowledge. Cultural cohesion just happens, whereas remote-only firms must resort to off-sites to replicate the effect.
Is brute force the best way to get people back? As the pandemic abated in the US and Europe, the banking industry went from using workplace perks as carrots to a more coercive read-between-the-lines approach based on bosses’ pro-office messaging.
A weaker labor market will embolden leaders to be more explicit about their preferred solution to the equation. The last few weeks have seen thousands of job losses announced in tech; the omens for finance are bad too.
—Bloomberg