Sunaina Rana / Emirates Business
Renowned Arabic calligraphy artist Wissam Shawkat has collaborated with Vertu luxury mobiles to create exclusive designs for the brand’s bespoke offering during Ramadan, revering the theme of ‘love’.
This unique collaboration reinforces the importance of Middle
East in the luxury handmade mobile phone brand sales, and offers customers an opportunity to own a piece of art that reflects their
The artist has featured his high level of craftsmanship combined with a contemporary interpretation of the art form. This ethos fits perfectly with Vertu’s belief in extraordinary craftsmanship combined with innovative technology and services.
Wissam Shawkat, commenting on this collaboration, told Emirates Business, “I am very excited and honoured working with the prestigious brand. The main aim behind this initiative was to deliver something very innovative and unique for the people of the region.”
Catering to the tastes of regional clientele who are on the continuous search for the ultimate luxury and exclusive experience, customers will also be able to commission the artist to create a bespoke handset in-store at selected boutiques across the region in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait and Lebanon.
Shawkat added, “Each phone combines hand craftsmanship with leading edge technology, resulting in a sensorial experience in both design and function. Similarly, I aim to elevate the art of Arabic calligraphy; whilst maintaining the heritage of the traditional Arabic art form, I aim to advance the aesthetic to something contemporary and modern.”
The brand’s continuing connection with arts and culture also extends to their handsets, where customers are able to adorn their handsets with high definition wallpapers created from ten of the National Gallery’s most famous masterpieces.