Uber, Tesla crashes prompt rivals to ‘get ahead’

Bloomberg

As the global auto industry vies to deploy driverless cars, some contenders may be cutting corners in a bid to get ahead, carmakers warned in the aftermath of the first pedestrian death tied to the emerging technology.
“Some competitors, not by name because there are several, they’re trying to race to be the first one to show autonomous driving. I’m not so sure what being first gets you,” Jack Hollis, group vice president of US sales for the Toyota brand, said on the sidelines of the New York International Auto Show.
“What’s important is to be able to give the customer 100 percent confidence.”
Toyota Motor Corp. is one company in an expanding roster of traditional carmakers and Silicon Valley upstarts trying to bring autonomy to the masses, a lofty goal that’s facing new obstacles after an Uber Technologies Inc. vehicle operating in autonomous mode struck and killed a woman in March this year. The market is also trying to unravel whether or not a Tesla Inc. SUV was operating in Autopilot mode when it was involved in a fatal crash.
No Reason to Rush
General Motors Co.’s Cadillac echoed the sentiment that slower and safer should take priority in this critical development stage. Although Cadillac offers Super Cruise that lets drivers take their hands off the wheel—with a recent commercial spot quoting a Mashable review: “Tesla, eat your heart out”—brand chief Johan de Nysschen said there’s no reason to rush the new technology.
“We firmly believe that beta-testing and development should be done in a controlled environment, and in the hands of experienced engineers, not in the hands of consumers,” Cadillac’s president, de Nysschen, said in an interview on Bloomberg Television from the show floor. He noted that GM and its Cadillac luxury brand have been “extremely conservative” in the introduction of semi-autonomous and autonomous driving tech.
“If this means we have a slower rollout, then so be it,” de Nysschen said. “Given the stature of GM, we have to make sure that the way we roll out the technology is building confidence among consumers and regulators alike.” GM still plans to deploy self-driving cars in 2019, CEO Mary Barra said in remarks at a Bank of America auto event. Following the Uber accident, Toyota halted tests of its “Chauffeur” autonomous driving system on US public roads. Toyota had been doing on-road testing with self-driving vehicles in Michigan and California with a small fleet of cars.