UAE’s first contest-driven mobile app ‘Cwikwin’

our Correspondent / Emirates Business

Smartphones are becoming central to our lives not only for communication and gaming but also for shopping, entertainment and managing utility needs. Over 80% of UAE residents use a Smartphone and spend a significant amount of time with it. In lieu of the upswing, UAE based startup Digital Concepts launched a new mobile app called Cwikwin for Android and iOS users. Cwikwin is an online-hub that offers multiple contests about products and services from popular brands.
Since its launch in Aug 2015, Cwikwin has nearly 20,000 registered users, over 300 winners and has hosted over 130 contests from brands across different segments like
Electronics, Retail, Health care,
Fitness, Amusement and more.
Kishore Chand, Co-Founder of Cwikwin told Emirates Business, “We know that these days people are immersed in their smartphones all the time. The rapid acceptance of Smartphones and the time most of us spend with it was a major influencer that led us to the development of Cwikwin.”
He added, “Cwikwin not only helps brands connect with their target audience to drive brand engagement, but also serves as an online hub of contests where users can find multiple contests from various brands of UAE to win exciting prizes.”
An easy to download app, Cwikwin is a play on the words ‘quick and win’. As an essential tool for companies to drive online brand engagement, Cwikwin was developed with the aim to use the five inch screen of a smartphone to connect with the brand’s audience. Cwikwin offers exciting prizes for its users. The exhilarating new mobile app provides a digital hub for UAE residents to participate and compete in quiz contests of their choice for various brands, products and services through their mobile
devices.
The contests on Cwikwin are picked up from our lives in UAE. What come naturally are the rewards. Some of us will get lucky with prizes and might tease other facebookers; others will work a bit harder and claim worthy prizes through loyalty points.
Cwikwin helps businesses to connect with their target audiences in an Infotainment manner by means of having contests for their brands. The standard 5 questions format allows a brand to detail its features and binds the reader’s attention to the marketing message, which otherwise is a challenge for advertisers. Cwikwin also promotes the participation of these contests through app notifications, email alerts and its social media channels which can come really handy to the brands.
Kishore Chand, an established entrepreneur and the mastermind behind Cwikwin, insists that the Cwikwin mobile app is a great marketing opportunity for business. He developed a deep understanding of the

opportunities of mobile applications and digital marketing through his 15-year career in the telecom industry and aims to make the most of the growing popularity of the social web in the UAE. Cwikwin is an online hub for contests where people can participate as per their convenient time or location and have complete visibility of winner announcements. With Cwikwin, everyone wins, each correct answer wins you points which you can redeem for free gifts.
The Cwikwin mobile app has a contemporary, sleek and vibrant lay out.It’s extremely simple to use, making it user-friendly for all those digitally less skilled users out there, and it’s open to all genders above 18 years of age. To participate, you simply sign up, play and claim your prize. What stands out about Cwikwin is its vast range of prizes.
A winner can compete to win anything from concert tickets to digital devices and even medical services. The interactive app also offers a Loyalty Programme, where a user can earn points with every correct answer. The points can then be used to redeem rewards from the Cwikwin online store.
“Brands are beginning to have a ‘Mobile First Strategy ’as a part of their marketing reach. In the coming time, the wave of Digital/Mobile Marketing will get its due share of attention and spend.
At Cwikwin, we are doing our best to present the advantages of mobile advertising through cost, speed, value and reach,” commented Kishore on a closing note. As the only infotainment app in the UAE, Cwikwin is certainly worth discovering, especially if you like winning free prizes in exchange of downright fun and healthy
competition!