UAE launches first discounted wholesale online food store

Dubai / Emirates Busines

Gulfood 2018, the 23rd edition of the world’s largest annual food and beverage trade show has featured the launch of iGOless.com the UAE’s first food wholesale discounted Online store.
Participating in this year’s annual event which hosts more than 5,000 regional and international exhibitors across all F&B segments and set to attract around 100,000 visitors, the company has opened its portal for business catering to both whole sale food suppliers and buyers alike.
Tuya Miari, Cofounder of iGOless and managing partner of Rich House Foods, commented on this occasion: “We are pleased to announce in Gulfood 2018, the launch of this dynamic Ecommerce solution – the first of its kind in the region – catering specifically for this rapidly thriving industry. Our site’s primary function and goal is reducing food wastage through bridging the gap between both vendors and wholesale recurring consumers via an open-access platform offering considerable discounts on wholesale food supplies with close to expiry dates.”
The UAE government aims to recycle to recycle 75% of food wasted by 2021. Globally, about $1 trillion worth of food is wasted yearly, equivalent to about 1.5 per cent of the worldwide economy. At a recent food awareness session in Dubai hosted by the Ministry of Climate Change and Environment, it was estimated that there is $4 billion (AED14.69 billion) in yearly food waste in the UAE as compared to the $2.6 trillion (AED9.5 trillion) in annual food waste globally.

Miary Adds:” While we support changing the mindset to tackle the UAE’s food waste issue, iGOless aims to also save cost on both parties and ease the wholesale purchase and delivery process through its complete Ecommerce module, the first of its kind in the region. Our platform is built on quality, innovation and trust serving Chefs and F&B businesses across the UAE”.
The study also revealed that seven types of food that are regularly being discarded based on best-before rather than expiry dates, with fresh meat topping the list at 72 percent. It was followed by fruits and vegetables, baby foods, dairy, frozen foods, canned foods and finally grains.
iGOless.com has attracted the interest of various prominent wholesale vendors and HORECA buyers alike. It currently offers a wide range of products from beverages, meat and dry foods to snacks and confectionary and has signed up leading vendors including PROMAR Trading, HORECA, Truebell and Rich House. All that new vendors need to do is register online and follow a simple online process, placing their exclusively discounted wholesale food items with related photos, description and expiry dates.