RITIKA SHARMA / EMIRATES BUSINESS
With e-commerce in the UAE projected to reach US$10 billion by 2018, it makes sense for most businesses to diversify and invest in online platforms of their own. The same became the reason for Beauty Solutions Trading and Consulting, leading marketer and distributor of globally recognised lifestyle and beauty brands in the Middle East to launch its e-commerce site www.beautysolutions-me.com to cater to the needs of the customers.
Actively researching international markets for the most innovative and pioneering products, Beauty Solutions is focused on bringing the most sought after and world-renowned brands that deliver on their promises to the region’s discerning consumers.
The international brands that are rpresented by Beauty Solutions in the Middle East market include Zoella Beauty, Lottie London, Nip+Fab, Nip+Man, Rodial, ColorWOW, Ciate London, Lipstick Queen, Hershesons, Slendertone and Tria Beauty.
Anna Gedman, founder and managing director of the company says, “We’ve always wanted to enrich the beauty universe for women and travelled the world to bring high-quality, exciting but still under-the-radar brands to our discerning customers in the UAE.”
“With our new site www.beautysolutions-me.com, we bring all their favourite products in one easy-to-shop place. We also have a platform to put our product knowledge and industry expertise to even better service to our customers, and be the expert beauty friend they always turn to for advice and inspiration,” she states.
Beauty Solutions, the company that introduced women in the UAE to the world of international, high-performance, cult beauty brands is expecting to deliver a seamless experience to its customers through this online portal.
Designed for an effortless, convenient, enjoyable and safe shopping experience, the website brings in one place a cornucopia of carefully curated, highly sought-after, innovative beauty products from all over the world.
The move to setting up an online retail destination is a natural evolution for Beauty Solutions, who have already a longstanding reputation for spotting and introducing to the local market trendy, inventive, yet under-the-radar beauty brands, and turning them into the most coveted beauty buys, whilst, in the process, educating consumers and shaping new trends in the retail space as well.
“We’re unapologetically beauty and trend-obsessed, and, from the very beginning, we’ve dedicated ourselves to discovering, sourcing and providing the most creative and most trusted beauty solutions to women in the UAE,” says Gedman.
The company will continue its strong partnerships with key local retailers that currently distribute its brands. The website represents an extension of its current retail distribution, and also the next step in its quest to create a space in-sync with the products it offers, where it can showcase its team’s knowledge and passion for beauty, and engage with consumers.
“We’re very excited about this new launch, because we’re in the position to create a different online retail experience, and embed new standards based on our business principles: an exciting and dynamic brand assortment, convenience and high-quality service,” concluded Gedman.
Not only is the new online site a treasure trove with its exceptional edit of top rated beauty buys bound to delight savvy shoppers.