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Bloomberg
Taco Bell’s Gen Z diners increasingly want to eat chicken instead of beef.
The Yum! Brands Inc chain said this creates an opportunity for Taco Bell to introduce more chicken-based items, especially for those younger customers. There’s also room for the Mexican-themed restaurant to boost sales with its breakfast and lunch businesses, said Mark King, chief executive officer of Taco Bell.
Taco Bell, which has about 7,000 US locations, has room to add at least 3,000 more units domestically, King said at Yum’s investor-day conference. The chain’s also looking overseas for growth.
Gen Z is typically defined as those roughly 10 to 25 years old.