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Synechron embracing new brand identity

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Emirates Business

Offering innovative platforms to the clients, who are looking forward to make most out of their investments in the digital transformation sector, a leading technology firm Synechron aims to reach $1 billion by the year 2020.
Synechron, one of the fastest-growing digital, business consulting and technology services company, has unveiled its new brand identity, representing the significant steps the firm has taken to increase the depth and breadth of its services. The rebranding signifies the evolution of the company that has offices in Abu Dhabi and Dubai.
“Synechron has grown from a start-up to an established niche firm over the last 15 years. We have been fortunate to work with a brilliant set of clients as well as employees, the two foremost factors in our success. We now have our sights set on becoming a $1 billion firm by the end of the decade,” said Faisal Husain, Synechron’s Co-founder and Chief Executive Officer.
“An ambitious goal, for sure, but we are well positioned and have already begun bringing in new clients under the ‘Power of 3’ strategy. We have the best talent in the industry, world-class infrastructure and newly acquired firms which add depth to our value proposition and reinforce our expertise as well as leadership teams,” added Husain.
Along with the brand modernisation, Synechron has launched a new website that communicates the firm’s new ’Power of 3’ strategy and value proposition; digital, business consulting and technology. Within this strategy, the company will offer its clients a 360-degree business approach, including digital transformation services, business consulting and best-in-class technology services.
The brand modernisation marks a key milestone and this move is in congruence with Synechron’s strategic acquisitions made in 2015, wherein it welcomed to its family specialist firms in the digital and the business consulting space. “The launch of our new brand identity kicks off an era of corporate evolution wherein our strategy to build three distinct but complimentary service lines allows us to pursue untapped market opportunities,” Husain pointed out.
Driving it further in the last quarter, Synechron opened a first-of-its-kind digital innovation center. The Synechron Digital Innovation Center (SDIC) is an innovation hub for clients committed to investing in digital transformation, translating those assets into greater potential business success for the future.

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